5 Key Benefits of Creating a Simple Marketing Plan for Your Business

Now that you have started a business doing something you truly love and feel called to do and have owned the fact that you, my mom friend, are fully equipped to grow a business all while being a rockstar mom, it is time to get busy marketing your product or service and making money.

Did your skin crawl just a little when you read the word "marketing"? Are you grunting your disapproval and secretly throwing daggers at me because having to become a proficient marketer isn't what you signed up for when you started your business? It's okay...I understand. I felt the same way when I started my first business. 

Most small business owners shy away from the word "marketing" because it sounds like something only huge businesses with a massive budget and a wide bandwidth should focus on. 

When in truth, every single business that sells a product or a service is actually in the business of marketing that product or service to their customers. You can't sell your product without marketing it.

Marketing is simply the act of connecting customers to products or services.

Creating a simple marketing plan is something every small business should do to guide your efforts and keep you focused on your goals. Your marketing plan is essentially the road that leads to your target - selling your product or service to your ideal customers. 

Gone are the days of old style marketing that was blaring, flashing and otherwise interrupting your life. Think TV commercials without the option to skip right over those babies with your DVR controller. 

We now live in the time of permission marketing. Permission marketing is where a customer signs up, voluntarily follows what you are doing and then chooses to buy. Think Facebook and email.  

Learning the basics of marketing and creating a simple plan will give you the structure needed to reach your ideal customers and get their permission to come into their world with your product or service. 

A simple marketing plan allows you to...

1. CREATE A VISION FOR YOUR BUSINESS

When you started your business, it started from a dream. A dream to serve others doing something you love. Your dream often starts out a little fuzzy, but as you get more specific and more intentional, the dream will come into focus and will become your vision.

Your vision for your business is simply the truth you believe about your future. What will be the truth about your business in say three years? That is your vision.

Let's say you run a photography business. When you started out you used words such as "My dream is to work full time as a photographer and create my own schedule and take beautiful pictures of people."

Your vision now sounds something like this: "In three years I am the sought after wedding photographer in my community. I am the trusted resource for brides that are planning their dream wedding. I am trustworthy and have a strong reputation of capturing the once in a lifetime moments during weddings for my clients." 

Do you see how your dream was general but your vision is specific?

2. OUTLINE WHAT YOU WANT TO ACCOMPLISH

Research shows that by writing down a goal the probability of success greatly increases. By setting goals and writing them down you are forced to be specific about what you want to achieve, how you will get there and when. 

Your marketing goals should be focused on achieving your vision and monitoring your success along the way. Your vision is your target. Your marketing plan is your plan to get there. 

3. CREATE A MARKETING ROADMAP

You wouldn't take a trip without a plan and a road map to get there. Marketing is no different - you need a plan to get the results you are striving for and to reach your goals. Your plan will help you decide what is best for your industry, where you will reach your ideal customers, and how you will speak to them best. 

We will talk more about identifying your ideal customers and meeting them where they are in a later post. So stay tuned for that...

4. CREATE AN ACTION PLAN

A well thought out and detailed action plan will ensure that you don't spend your time on random actions that don't get you the results you desire. We live in a very noisy world and can easily get distracted by all that we can be doing.

Knowing what we should be doing and sticking closely with our plan will ensure that we hit our target. 

An action plan will keep you focused on what's important and iliminate the guess work.

5. TREAT YOUR BUSINESS LIKE A BUSINESS AND NOT A HOBBY

Most of us started our businesses around a passion so we enjoy doing it each and every day. But in order to grow in our profits and keep our business self sustaining we must spend a large chunk of our time working a specific marketing plan that keeps us focused on business and sales. 

A simple marketing plan with an action plan behind it to help you be consistent ensures you are focusing on the success of your business.


Do you already have a marketing plan for your business? If so, way to go! Keep up the good work. 


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps mompreneurs push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Are you feeling a little lost in your business? Are things not growing quite like you would like them to? It might be as simple as stopping and creating a plan. Grab my Simple Business Blueprint. It's a FREE downloadable document that will walk you through each step of planning out your business. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to get yours!


How To Stop Your Kids From Resenting Your Business

I don't know about you, but when I started my first business I just knew all things were going to be rosy and pretty dang perfect.

I was leaving my career of 12 years as a classroom teacher and diving into the world of entrepreneurship and was excited (and scared, but we will save that for another post).

One of the main reasons I started my own business was so I could be more in control of my schedule because I craved more time with my two boys. They were growing up quickly and I wanted so much to be 100% available to them when they needed me most. But I also had this passion inside me to create something of my own, a business doing something that I truly loved and that set my soul on fire each and every day.

So, I opened a women's clothing boutique in my community. Yep, things were going to be rosy and perfect.

And then, my schedule got crazy and my boys ended up spending an awful lot of time in the back room of my store watching TV and eating Oreos out of a bag.

They began to complain about having to spend so much time cooped up in the back room and quickly began to spew comments of disdain for my new business.

What started out as a way for me to be available to my boys was turning into them seeing less and less of mom and resentment was setting in.

I decided that the best way to solve this problem was to include my boys in the business instead of leaving them hidden in the back room. I found creative ways to include them in many different areas of my business. They helped me organize the store, prepare orders to be shipped out and they especially loved helping me count the money at the end of each day.

My customers loved seeing the boys be active in the business and they each learned a little more about chasing a passion, the reward of a days hard work and focusing on serving others. Win win!

But the best part...my boys saw their mom thriving and filled with joy! They were able to walk along side me in my first journey as a small business owner. Not only were they able to spend more time with me, but also felt like they were a part of the business we were creating.

There are lots of ways you can include your kids in your business. It just takes a little creativity and willingness to go with the flow.

The ages of your kids will determine how much you can involve them in your business and in what areas.

If your kids are young and still require lots of supervision from you try a couple of these ways to include them.

1. GIVE THEM THEIR OWN WORK SPACE

Stock it with special supplies like sticky notes, markers, pens and paper and let them "work" right along side you. Maybe their job is to create drawings and art pieces to decorate your work space.

Giving them a place right beside you will keep them engaged and help them to feel included. Although their focus may be short, giving them this time will help them to feel a part of what you are doing and will most likely cut down on their distractions when you are trying to get focused work done a little later.

2. PUT THEM TO WORK

Let them help with simple tasks such as preparing orders, putting stamps and stickers on envelopes, and decorating packages.

Depending on their age and your product presentation, your kids can have a hands on experience with your business. They can be a part of the excitement of creating, selling and delivering products. This gives them ownership and a sense of purpose in your business. 

3. ASSIGN THEM A SPECIAL TASK

Give them a special task only they can do.

Save this for them and make sure they only do it when it is work time. This is a great time to teach them that there is a time to work and a time to rest and play. 

4. TALK WITH THEM ABOUT YOUR BUSINESS

Talk about what you do in your business and how it provides for your family.

Because you work from home or what you do isn't based on a 9-5 schedule, your kids may be confused about what your "work" actually looks like. Help explain the model of your business and how it allows you to control your schedule and helps provide for your family. 

As your kids get older, giving them more and more responsibility in your business serves a lot of great purposes. Here are a few ideas of how your older kids can be involved in your business.

5. ONLINE MARKETING

Give your older kids the responsibility of some of the online marketing strategies for your business.

My oldest son is taking a graphic design class in high school next year for the main purpose of learning the skill and being able to help me create graphic and design work for my business.

Not only will he be able to take on important roles in the marketing of the business, he will be learning a skill that he can take with him and use in various ways as an adult. 

6. TEACH THEM PRODUCT CREATION

Now that your kids are older and gaining more skills and independence, it might be time to teach them some of the basics of creating the products or services that you provide your customers.

They can quickly learn basic skills that are a necessary part of your business. Over time, give them more and more responsibility and even begin to pay them a wage. This is a great time for them to learn how to grow a business and how to earn a wage.

7. ASK THEIR OPINIONS

I am always a little surprised when my boys give me great insight about my business. They usually know way more than I give them credit for. I have started sharing more and more with them about my business and asking their honest feedback and opinion. 

They bring a point of view to the business that is unique and lacking fear and self doubt. Their insight is always a breath of fresh air.

Ask your older kids their opinion about products and services that you offer. They can help you name courses and workshops, determine who your ideal customer should be for that particular product and help you problem solve online obstacles that arise. 

No matter the age of your kids, there are lots of fun ways to include them in your business. The more involved they are and the more they feel a part of what you do each day, the less resentment they will feel. 

And you, the mom and business owner, will love your business that much more!


How do you include your kids in your business? Leave me a comment and let me know!


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps mompreneurs push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Are you feeling a little lost in your business? Are things not growing quite like you would like them to? It might be as simple as stopping and creating a plan. Grab my Simple Business Blueprint. It's a FREE downloadable document that will walk you through each step of planning out your business. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to get yours!


50 Small Business Ideas You Can Start Right Now

You want to start your own business. I know it. I can feel it coming through the screen. 

And I totally get it. When I decided to start my own business for the first time, I was scared but knew in my gut that it was the right thing for me at that time in my life. Little did I know that one decision would lead me down a path of adventure I never expected. 

I often hear moms say..."I have always loved..."

  • I have always loved photography.
  • I have always loved organizing my home. 
  • I have always loved building things.

The best businesses are run by people that absolutely love what they do. Loving it and being really good at it are key elements to running a profitable business.

Let's get to it shall we? I'm going to help you decide what business is right for you.

Now that you know your strengths and understand how to turn your hobby into a side business, I think some good ole' fashion brainstorming is in order. I chat with a lot of moms that want to start a business doing something they love but feel stuck in deciding what it will be.

50 Small Business Ideas You Can Start Right Now.png

Did you know that there are tons of creative business ideas out there centered around what you already love doing? Your strengths and passions are just waiting to be turned into a profitable business doing what you love. Let me help you unlock your creativity and open your eyes to the endless number of opportunities that are waiting for you to grab a hold of.

So grab a piece of paper or your journal, come with an open mind and an open heart, and allow yourself to dream.

 

PRODUCTS YOU CAN MAKE AND SELL

My friend, Stephanie is the founder and owner of Moon Rivers Naturals. Stephanie started making organic soaps from her home kitchen when she had her first son. She wanted to know what was going into her family's bodies through their skin. What started off as what Stephanie saw as a family need quickly turned into much more.

Soon after Stephanie started making soaps, her friends and family wanted her soaps, too. This quickly led to her setting up a booth at the local farmer's market to sell her handmade soaps and lotions.

She now, along with her husband, owns a retail and wholesale shop selling their soaps, lotions and other skin care and bath items locally and through their online shop. 

What started out as her love of making soaps has led to a full time business that Stephanie and her husband run together. 

Some fun ideas...

  1. jewelry
  2. wreaths and door hangers
  3. custom clothing
  4. graphic t-shirts (these are all the rage right now)
  5. barn wood signs
  6. up-cycled thrift store furniture
  7. new furniture 
  8. gift baskets
  9. soaps, lotions and beauty products
  10. chemical free household cleaners
  11. cakes, cookies and cupcakes
  12. custom artwork (a friend of mine sells hand drawn portraits and they are gorgeous)
  13. coffee mugs
  14. invitations
  15. scented candles

 

SERVICES YOU CAN PROVIDE

Katherine is a full time teacher and teaches two weeks of swimming lessons each summer. The income that she makes from these lessons pays for her family's vacation each year.

Her students love learning how to swim, their parents are so much more at ease now that their child knows how to swim, and Katherine loves being able to teach them such an important life long skill.

Katherine is serving others, loves what she gets to do, and makes a great side income each and every summer. You can bet she loves her family vacation even more because she was able to pay for it with cash from her side business. 

Some more ideas...

  1. professional organizer
  2. fitness coach
  3. baby-proofing consultant (so cool!)
  4. house cleaner
  5. dog walker
  6. photographer
  7. furniture refinisher
  8. seamstress
  9. monogrammer
  10. personal shopper 
  11. personal stylist
  12. landscaper
  13. personal chef
  14. music teacher
  15. painter
  16. caterer
  17. interior designer
  18. home stager for real estate properties
  19. travel agent
  20. life coach
  21. swim instructor
  22. event planner
  23. exercise class instructor
  24. meal planner for busy moms
  25. book keeper
  26. tutor

 

ONLINE BUSINESS IDEAS

The online world opens up a long list of new opportunities for small business owners. There are a number of businesses that are simple to start if you have a computer, a love of technology and a good internet connection. 

Beth started her own online business. She is the founder and owner of The East Texas Moms Blog. She offers support and events for moms in the community. She makes a living offering local businesses advertising opportunities and plans events that local sponsors love being a part of.

Some other ideas for the online space...

  1. freelance writer
  2. virtual assistant
  3. business coach
  4. online courses (Do you have a skill that everyone is always asking you about? Create a course and sell it online.)
  5. social media strategist and manager
  6. blogging
  7. online fitness coach and meal planner
  8. flipper (buy items for cheap and flip them online for profit)
  9. tutor and online teacher

I can't possibly list all the different small business options, but I think you can see from this list that the world of small business is large and always growing. You most definitely have a skill and passion for something that you can turn into a business if you so choose. The possibilities are endless!

There is a lot that goes into starting and running a business. I won't try to pull the wool over your eyes about that. But I will tell you that it is possible.

You can start and grow a business centered around something you love. It starts with knowing what you are good at, if there is a need for it in the marketplace (everything on this list is needed) and choosing something that you are passionate about so it will never feel like work. 


Do you already have an idea for a small business that you want to start? Did it make the list? Tell me all about it in the comments!


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps mompreneurs push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Do you already have a business idea but have no idea how to start? It might be as simple as stopping and creating a plan. Grab my Simple Business Blueprint. It's a FREE downloadable document that will walk you through each step of planning out your business. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to get yours!


A Mompreneurs Guide To Savoring Summer With Your Kids (And Still Reach Your Business Goals)

It's almost summer vacation around here and let me tell you, this momma is so ready.

I am most looking forward to lazy afternoons at the pool with my kids and a good book, all the teenage boys that will be running in and out of my house, and the break from the car rider line.

I love summer.

Summer is one of my favorite times of the year with my two boys. Now that my boys are older summers are quite different then when they were younger, but they can still be lots of fun. I just have to be intentional about it. 

And honestly, that's what this post is all about. You might have clicked on this post hoping for some great advice on how to survive your summer with the kids home as you try to reach your business goals. And I promise to deliver you that. But before we get started I want to help you replace the word "struggle" with "savor".

My goal is to help you savor this summer with your kids and still rock out your business goals.

For those of us that have kids and run a business from our home office, summer time can get stressful and we can easily get in the mindset of trying to just "survive" summer.

I see those types of posts all over the internet these days. "How to Survive the Summer With Your Kids at Home" and "A Guide to Surviving the Summer Months With Your Kids at Home as a Work From Home Mom".

I'm not going to lie. Those posts make me a little sad. Isn't one of the main reasons we "work from home" moms started our business in the first place was to be home with our kids? Hating on summer time with our kids at home is kind of the opposite of that, don't you think?

Summertime can be a great time for both our business and our relationship with our kids. But it's up to us to make it that way. 

We don't have to sacrifice our business goals while our kids are home just like we don't have to sacrifice having a memorable summer with our kids to rock out our business.

Here is my guide to savoring your summer with your kids while still kicking tale in your business. 

1. CHOOSE YOUR PERSPECTIVE

Our experience with anything always starts with our mindset.

Instead of viewing the summertime as a time to "survive", change that perspective. View the summertime as a time to grow closer to your kids, make some amazing family memories and get some rest and recharging time in for yourself as well.

Recognize that if managed correctly, you can have a productive summer in your business and have an amazing time with your kids. Choose to believe that and then create a plan to make it happen. 

2. KNOW YOUR KIDS

You know your kids best. Take some time to really think about each of your kids and their needs. Consider their ages, how much attention each of them requires, and what types of activities they will enjoy this summer.

Each summer with your kids will be different as they grow and change. What worked last summer might not work for them this summer. 

Now that my boys are teenagers, the amount of attention they need is different but I also must be more aware of what they are doing this summer when I am not around. I have to be "present" so that they have accountability and supervision.

Take into account these things...What are their sleep schedules? How much supervision do they need? What will make them feel independent of you but also important? Knowing your kids and considering what their needs will be this summer is your start to creating a plan for savoring this summer together and still being able to attack those business goals.

3. SET YOUR BUSINESS GOALS FOR THE SUMMER

Don't let the summer slip by without reaching your goals. You don't know where you are going if you don't have a road map to get there. Take a look at your business and decide on three or four business goals that you will work towards during the summer months. 

Once you know what you want to get done, you are ready to begin creating a plan to make room for your business in you and your kids' summer schedule. 

4. TAKE A LOOK AT YOUR ENTIRE SUMMER AS A WHOLE

Pull out your calendar and really look at the summer as a whole. Plug in vacations, summer camps for your kids, family outings, holidays, parties, etc.

Remember that summer is your vacation time, too. Make sure you have time allotted for fun as a family, time for you to rest and recharge your own batteries, and even a little time away from your kiddos.

I know that it can seem like because your work from home that you don't need a vacation. But it is just as important for you to unplug and take time away from your work as someone who works outside the home full time. 

Now that you have a clear long term vision for the summer months, it's time to make a plan for when you will get down to business.

5. PLUG IN WORK PROJECTS FOR THE SUMMER MONTHS

Now that you have taken a look at your entire summer with your kids home, plug into your calendar all of the work projects you want or need to complete this summer. Monthly sales goals, product creation, starting a blog, etc.

What things have you been putting off that you can plug into your work time for the summer? Because you have less time devoted to car rider line and school obligations with your kids, you might just have longer stretches of time to get that project completed that has been weighing heavy on you.

Because you have your family calendar laid out for the summer, you can see chunks of times that you can work on those bigger projects that take more time and you can see the weeks that you will be focused more on family and your kids. 

6. CREATE A WORKING SCHEDULE FOR SUMMER

This is where I see most mompreneurs struggle.

Most of the time, they go into the summer months without a plan. They assume they will have more time to work on their business because their kids are out of school for summer but they don't have a plan.

Before they know it, July is here and they have lost half of the summer.

A plan, a structure to when you will work and when you will play is key to your thriving this summer. Now that you have went through the process of changing your perspective, knowing the stage your kids are in, creating a plan for your family and work schedules for the summer months as a whole, you need a plan to execute your goals. 

The key to enjoying your summer with your kids and growing your business is to have a plan and to work when it is time to work and then play when it is time to play.

When will you work? When will you set your work aside and play with your kids? Carrying your phone or laptop with you everywhere this summer is only going to frustrate you. You can't enjoy your summer and your kids won't enjoy you if it feels like you are constantly working because you are trying to fit a little work in here and there while the kids are distracted. 

Considering putting some of these strategies in place this summer:

  • Start a babysitting co-op. Find some other business building mommas and trade off babysitting. This will give each of you opportunities to work for longer, more focused chunks of time.  
  • Enroll your kids in a few summer camps. My boys absolutely love going to camp and changing up the pace of summer vacation. During those weeks that they are away from the house for the entire week I hit my work projects hard. And then when my boys return home, I am all about spending focused time with them.
  • Find chunks of time to work. If your kids are sleeping in this summer, get up a few hours before them and get a large portion of your work done for the day. You will be surprised what you can get accomplished in three hours if you are laser focused. If your kids are still early risers in the summer, be willing to stay up late and get a chunk of work time in at night. Summer is for being creative and being flexible. This schedule isn't forever, just for the summer. 
  • Have work days and play days. Choose what days you will work and what days you will play. On work days, make those the days that your kids and you stay at home. Create a fun play area in the backyard so they have lots to keep them occupied, pull out the Harry Potter movies and pop lots of popcorn for them, or even higher a high school student to come in and help. On play days get out and go to the pool, take a trip to the zoo or meet up with some friends for a play date. 

With a little bit of planning and a whole lot of intention, you can enjoy this summer with your kids and still make great progress in your business. 


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps women business owners push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Are you feeling a little lost in your business? It might be as simple as stopping and creating a plan. Grab my Simple Business Blueprint. It's a FREE downloadable document that will walk you through each step of planning out your business. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to get yours!


7 Reasons Why Moms Make Great Entrepreneurs

Moms make great entrepreneurs.

But most of the time, we moms are the first to discredit ourselves. We say things like "I'm just a mom". We don't believe that what we do each and every day is special or unique.

I am here to set the record straight. You do have the skills to become an entrepreneur and build a business around something you are passionate about. You just have to want it bad enough. 

Let me help you see why moms make great entrepreneurs.

 

#1 MOMS HAVE A STRONG SENSE OF PURPOSE

As soon as a woman becomes a mom, her sense of purpose takes her into a new realm. She sees her life as having the purpose of raising this tiny baby into a loving, service driven adult. She is able to push past fear and put her ego and selfish tendencies aside. She is now in the business of service every single day.

#2 MOMS WORK WELL UNDER PRESSURE

Have you ever seen a mom go to work when the scheduled clown can't make it to the birthday party last minute? Moms know how to work under pressure and make adjustments as needed. Juggling multiple issues while putting out fires that keep popping up is her expertise. 

#3 MOMS ARE CREATIVE AND EFFICIENT

From the mom that has toddlers to keep occupied to the mom of teenagers that are trying to keep those kids fed, moms have to be creative and efficient. Moms are party planners, networkers, drill sergeants, and managers all wrapped up into one living, breathing person. Moms know how to turn something unattractive into something unique and gorgeous. We just make it work!

#4 MOMS KNOW HOW TO WEATHER UPS AND DOWNS

If you are a mom, then you get me on this one. One day I feel like a rockstar mom and the next day I am picking myself up because I just fell flat on my face again. There are so many emotional ups and downs to being a mom. We are dealing with tiny humans that have their own agenda after all. Our ability to see the silver lining and know that things always get better is a key component of being a business owner. 

#5 MOMS HAVE A TON OF TENACITY

Moms simply don't give up. Even when everything feels like it is falling apart around us, we don't give up. We pick ourselves up and keep moving forward. We aren't afraid of the dirty work and know how to clean up a mess without losing our cool. We may give in sometimes, but we don't give up. 

ps...If you are ready to start your own business or already have a business but feel like you have gotten a little off track, my Simple Business Blueprint will help you create a simple plan to get you back on track and moving in the right direction. Sometimes all we are lacking is a plan. It's a free download. Click the image below to snag it.

 

#6 MOMS HAVE NATURAL LEADERSHIP SKILLS

If you are a mom, you have mastered the skill of negotiation. Remember that toddler that turns his nose up to green beans but screams for ice cream? The negotiation skills of moms is always on point. Moms are also in constant problem solving mode, keeping multiple balls in the air and lots of people happy and motivated. Moms also aren't afraid to speak their mind. They know when it's important to be confident in their decisions and focused on standing up for what is right. We cheer, we encourage, we inspire and we ourselves are always learning and growing.

#7 MOMS HAVE A SENSE OF URGENCY

Moms quickly learn how fast time passes. One minute a mom is holding her brand new baby and the next she is dropping him off at college. Because moms understand that time is important, that we only get a limited amount of it, making the most of a new business opportunity is easy for a mom to understand. She works hard, takes advantage of every opportunity and doesn't waste time worrying too much about the what ifs. She gets down to business. 


Not every mom is cut out for business ownership. But as you can see from these seven reasons, moms have a skill set that I believe will carry them far as an entrepreneur. 

Are you a mom that runs a business? Leave me a comment and tell me about it!


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps women business owners push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Are you ready to start your own business but don't know where to start? You need a simple plan. Grab my Simple Business Blueprint. It's a FREE downloadable document that will walk you through each step of planning out your business. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to get yours!


Take A Deep Breath And Jump: How To Turn Your Hobby Into A Business

There is something pretty magical about making money doing something you love. Some of the most profitable businesses started out as a hobby. 

Let me tell you a little story.

I have a friend, let's call her Megan. Megan has always loved fashion and enjoys being unique and has her own strong fashion sense. She also loves using her hands and creating things. 

Several years ago, Megan started making her own jewelry. At first, she made the jewelry simply for herself, to add that extra special element to her outfits. But making the jewelry only for herself to enjoy didn't last long. Whenever she made something new, her friends and family members would also want that pair of earrings or that extra special necklace she had made. So she would make them one too and they would reimburse her for the materials. 

From there, friends of her friends would reach out and ask her if she would make jewelry for them too. Hmmm....

One day, Megan posted a picture of a pair of earrings she had made for herself and her friends on Facebook. Within seconds, her Facebook friends were leaving comment after comment asking her how much these earrings were and how they could get their hands on a pair. Hmmmm...

Something shifted in Megan's mind. A seed was planted.

She asked herself this question, "I wonder if I could turn my hobby of making jewelry into a side business?"

She took a deep breath and jumped! Her little hobby, turned into a side hustle, that quickly turned into a full time business. This full time, profitable business allowed her the freedom to quit her full time job and stay home with her kids fulltime.

Does Megan's story sound anything like your own? Can you see yourself in a particular phase of her story? If your answer is yes and you have a hobby that you would like to turn into a business, keep reading. I have several tips for you.

#1 DO A SELF-CHECK

Spend some time self reflecting. Do you have the time to crank out your hobby product to create enough product to grow a sustainable business? Is your hobby something that you do to relax and recharge? What would happen if you started using this hobby to make money? Would it change how you feel about it?

A lot of people have hobbies because not only do they enjoy them, but there are no strings attached. Make sure and consider how it would feel to do your hobby so often and at a greater amount that it would become your job and not just something you do for fun.

After doing some solid self reflection do you want to take this popular hobby of yours and turn it into a business? If your answer is yes, move on to #2.

#2 MAKE A PLAN

A hobby is something you spend money on. A business is something that makes money. Simple as that.

Now that you know you want to turn your hobby into a profitable business, you need a plan

A sustainable business never grows from winging it. If you want to turn your hobby into a profitable business, your first step is to make a plan. It doesn't have to be a detailed, crazy, overwhelming plan. It can be a simple plan that maps out all of the basic, important parts of a business. Not only is a plan necessary to grow a sustainable business, but it will also help you to stay on track as you go along. 

Want my "Simple Business Blueprint"? It's a free download you can get by clicking the button below. I made it for the small business owner that needs a little extra help mapping out her business plan in an uber simple way. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to snag it! 

Now that you have your plan, it is time to turn this into a business that makes money. Move on to #3.

#3 TURN YOUR HOBBY INTO A SIDE HUSTLE

I'm all for jumping in with both feet and chasing your dreams. I say jump and jump fast! Don't over think and talk yourself out of it. 

Now that you have a plan, it's time to take this thing from hobby to business status.

I'm going to recommend that you grow your business starting out as a side gig. Don't quit your day job just yet. That can come later, but for now you want to get this thing growing from a part time mindset. This will give you the time to create a more sustainable long term plan. It will also give you the freedom to try new things and learn and grow as you go.

The first thing you are going to need to do is make time in your life for your new business. I call this "White Space". Remember that a hobby is something you do when you feel like it. But a business is something you are focused on and intentional about each and every day. 

Next, get your very first paying customer. Making that first official sale will be a huge confidence booster. Trust me on this. If you are feeling nervous and anxious about turning this into a business, the first time someone pays you money for your product or service, you will feel like a million bucks. This first sale takes your passion from a hobby to a business.


Some of the most successful businesses started off as a hobby. Your hobby is most likely something you love and are passionate about. Otherwise, why would you spend your free time doing it. If you decide to turn that hobby into a business, make sure you make a plan and get to hustling. I know you can do it!

Are you thinking of turning your hobby into a side hustle? Leave me a comment and tell me about it!


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps women business owners push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Don't forget to grab my "Simple Business Blueprint"? Now that you have decided to turn your hobby into your side hustle, you need a simple plan. I also recorded a three part training video series where I walk you through each step of the blueprint. It's a FREE download. Click the button below to get yours!


10 Tips For Crushing Monday To Get Your Week Off To A Productive Start

As a busy mom of two teenage boys and a small business owner, I know all to well the feeling of just wanting to hide my head under the covers and hit the snooze button a million times on a Monday morning.

Even though I love running my own business, I would be lying if I said I always make a smooth transition from the restfulness of the weekend into the start of a brand new week. 

When I first left my full time teaching job to run my own business, I struggled with time management in a huge way. I floundered quite a bit at the beginning of my time as an entrepreneur because I was used to "punching a time clock" and answering to a boss that held me accountable to being to work on time, being productive and accomplishing my work objectives. 

Once I started my first business, I quickly learned that the only person that was going to hold me accountable as a business owner was myself. I was the CEO of not only my business, but my life.

It was time to get things straightened out before I found myself failing in my business and heading back to the classroom to work for someone else full time.

Mondays are the key. How we approach Monday is the answer to how successful and productive our entire week will be.

Sometimes Mondays can be the least productive day of the week because it can be difficult to get back in the swing of things after being away from your work over the weekend

Here are 10 tips on how to #crushMonday so you can get your week off to a productive start!

#1 PLAN ON SUNDAY EVENING

A productive week starts on Sunday evening. I used to wait until Monday morning to plan my week but found this caused me to wake up feeling anxious about the week ahead. When I started taking the time each Sunday evening to plan out the upcoming week, I woke up each Monday feeling refreshed and ready to jump in and #crushMonday. 

Look at your calendar, upcoming projects that are due, meetings and appointments, etc and plan out what needs to happen in the next week for you to be closer to reaching your goals.

#2 PROTECT YOUR MONDAYS

In order for you to #crushMonday you must protect your time and not allow anything to get in the way if at all possible. I try my hardest to not schedule any appointments or meetings on Mondays. All family dentist and doctor's appointments are off limits for Mondays if I can help it, and I save lunch dates with girlfriends for Fridays. My main focus for my Mondays is to get as much accomplished as I can and that means protecting my calendar.

#3 END YOUR WEEK ON THURSDAY

You might think this idea is a little crazy but hear me out. As you are planning out your week on Sunday evening, plan to have everything marked off your todo list for the week by the end of Thursday's work day. This will give you a buffer and allow for things that pop up unexpectedly.

Friday is your day to make up for lost time due to the unexpected things that came up during the week and will allow you to get a head start on the next week's work. For example, I like to be able to start working on next week's blog post and scheduling social media content for the next week on Fridays. 

#4 START EARLY

The sooner you get started on a Monday, the better. In order to #crushMonday and tackle the hardest things on your todo list for the week, you have to get started fast and early. We are most productive in the mornings. Become okay with being an early riser. Remember, the goal is to #crushMonday and get as much tackled on this first day of the week as possible. 

#5 DO THE HARD STUFF FIRST

Brian Tracy talks about this very idea in Eat That Frog. Tackle the hardest, most pressing tasks first. Procrastinating these tasks will waste mental energy resenting them. Instead, start on them first thing Monday and get them off your list. You will feel relief and the rest of the week will feel more simple and relaxed.

#6 DO NOT DISTURB TIME

If you are a mom and run your business from home, this might be my best piece of advice for you. Schedule time, especially on Mondays as you are working to tackle the hardest things first and "eat that frog", where you can't be disturbed. Don't be afraid to tape up a "Do Not Disturb" sign on your office door. 

Even if you can't keep your kiddos out of your workspace because they are too young, protect your work time during their nap time and make it a point to get up in the morning before they do to knock out some of the things on your list. Finding time to focus on your most pressing projects is important to a productive and successful business.

#7 WORK IN INTERVALS

I call these PowerBlocks. PowerBlocks are chunks of times that are set aside to focus on one task. I have found that I am most productive when I work on one project at a time, give myself a time limit and illuminate all other distractions. After the PowerBlock time is up, I take a break to refresh and recharge my mind. I get something to drink, take the dog for a walk, read a few pages from a book, etc. It varies depending on how I am feeling. But I work hard for a designated time and then give myself time to rest. This strategy takes my productivity up a notch!

#8 CREATE A LIST OF "ONCE A DAYS"

Look at all your business tasks and make a list of the things that can be done once or twice a day. Checking email, answering messages, posting on social media, etc. all fall under the "once a day" category. There is nothing more distracting then checking email every few minutes or the ding of a brand new Facebook message coming into your inbox. Create this list and stick to only doing these things once or twice a day. 

#9 COMPLETE IS BETTER THAN PERFECT

Obsessive perfectionism is the ultimate enemy of productivity, second only to laziness. Instead of trying to make everything perfect and starting several projects at once, focus on completion. Get things marked off your list and let go of the habit of trying to make them perfect. There is no such thing as perfect anyway so why even stress about it.

#10 SCHEDULE DOWN TIME

On the heals of encouraging you to start early on your Monday and get as much tackled for the week as you can on this first day, I am also going to encourage you to make a point to rest on this day as well.

I know that may sound a little counter productive, but it is just as important to not burn yourself out on this first day of the week as it is to tackle it head on. Just like you have an early start time on this Monday, I want to encourage you to also have a set stop time for the day. Take some time on Monday evening to rest and recharge so you are energized when you wake up on Tuesday to tackle the rest of the week. The last thing you want is to burn yourself out and wake up on Tuesday feeling exhausted.


I believe that how you attack your Monday is a determining factor on how successful and productive the rest of your week will be. Try using these strategies to set yourself up for success and to #crushMonday.

How are you crushing Monday? Leave me a comment!


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps women business owners push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Want my "Simple Business Blueprint"? I made it for the small business owner that needs a little extra help mapping out her business plan in an uber simple way. I also recorded a three part training video series where I walk you through each step of the blueprint. It's a FREE download. Click the button below to snag it! 


Let's Be Honest. Planners Are More Successful.

A little planning can go a long way.

Whether you are a brand new business owner or have been in business for years, there is a high probability that you have winged it somewhere along the way. And if I was a gambling woman, I would say that you have had a few messes here and there to clean up. 

I have been in business for myself for the past seven years. And I can promise you that I have cleaned up a mess or two of my own because I failed to put the thought and planning into my business that I needed to so I could get the best results.

At times in my business, I felt totally unqualified. That is when I realized that business owners that have a plan feel more confident and are more successful.

The definition of a "Plan" is: "A detailed proposal for doing or achieving something." By definition, a plan is in place to help us accomplish something, to get the results we want. That's what it's for! When there is a plan laid out - steps to mark off as we go - we have direction and a course of action. 

As a business owner, proper planning, when put into place ahead of time, can help you execute projects, reach your goals and fulfill your business and life vision!

There are countless studies to prove the impact having a solid plan can make on any goal. Think about those that try to lose weight with a plan and those that go at it without a plan. People who follow an exercise plan are twice as likely to lose weight than those that don't. 

Similarly, entrepreneurs that follow a simple business plan double their chances of success. I'll take those odds!

If you want to grow a business you don't need a 15 page detailed plan, but you do need a simple plan in place to give you direction. 

  • What are your goals for the business?
  • What do you hope it will do for you and your family?
  • What hours will you work?
  • How much money will you invest?
  • Where will you sell your products?

So many people get started with their business without knowing where they are headed. This quickly pulls them off course and they feel overwhelmed and defeated. If you will start with a simple plan that answers those basic questions, you will be more likely to stay on course and reach your destination. 

Want my "Simple Business Blueprint"? It's a free download you can get by clicking the button below. I made it for the small business owner that needs a little extra help mapping out her business plan in an uber simple way. I also recorded a three part training video series where I walk you through each step of the blueprint. Click the button below to snag it! 

Here are some basic reasons why planning is so important for your small business...

#1 PLANNING GIVES YOU DIRECTION

Benjamin Franklin said, "Failing to plan is planning to fail." Without a plan in place, we don't have a direction. We're just flying by the seat of our pants and reacting as things come our way each day. 

But having a well thought out plan for our business gives us direction. We know where our destination is so we create a roadmap to follow. We are much less likely to get off track when we have a plan in place. 

#2 PLANNING KEEPS YOU FOCUSED

As a business owner that is trying to grow a profitable business, if you don't relentlessly focus on what propels your business forward and stay grounded as things happen, you'll never see the true rewards.

Sure, we all like to do different things and can get caught up in that new shiny project, but we have to be able to answer these questions easily to know we are staying focused on our business plans:

  1. Is doing this new thing going to lead to achieving what I want from my business?
  2. Beyond a feeling of satisfaction of completing this new task, how is it driving my business closer to my desired goal?
  3. Why am I doing what I am doing in this moment?

#3 PLANNING HELPS YOU TAKE ACTION

There's motivation that comes from having a detailed plan. A plan also helps you to create action steps that will propel your business forward. A plan turns into goals, goals turn into action steps, and consistent action turns into results. Results = profits.

#4 PLANNING GIVES YOU NEW INSIGHTS IN YOUR BUSINESS

Planning helps you develop your skills as an entrepreneur, giving you a better shot at success.

What do I mean by this? Think of it this way. As you are creating your plan for your business you will start to dig deeper into the elements that are necessary in building a profitable business. This will reveal to you the places you need to grow in your knowledge and skill set. It will also reveal to you the places you may need to outsource or hire someone else to do that specific thing for you.

Overall, planning helps you identify your strengths and weaknesses and how to manage them inside your business.

#5 PLANNING CHALLENGES AND CHANGES YOUR VIEW

As you go through the planning process, your perspectives will shift and change. This is very healthy for your business. The planning process challenges you to dive deeper, look at things from your customers' perspective, and pushes you to reach outside your comfort zone. 


None of us want to fail, nor do we plan on it. But without an ongoing, simple business blueprint in place, we certainly are planning to be overwhelmed, distracted and pulled off course on a regular basis. 

Creating a business plan can feel a little overwhelming if you haven't done it before. That's why I created my "Simple Business Blueprint".

Not only can you download the PDF here to use as your guide, but I have also created a three part video training series where I walk you through each step of the blueprint. Click the image below so you can download your copy of the blueprint and I will send you the training videos as a bonus! yay!

Got questions? Leave a comment and let's chat!


AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps women business owners push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the marketplace but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


What To Do When You Feel Like Giving Up

There was a time, for some reason or another, you took a leap.

You took that hobby and turned it into a side business, you started a fan page, you posted your artwork on Instagram and let your followers know it was for sale, you might have even quit your job to take this gig to the next level. 

It was an exciting time, a risky but adrenaline filled time. You knew you were taking a chance on what ifs but there was a voice inside your head that said "I think I might can do this."

If you've ever taken the initiative to start something new - a blog, a side business, a book, an organization - then you can relate to all of this in some way or another. Every risky venture starts out the same way. You are full of excitement and positive thoughts. You are confident in this new project and you stay up late, spend money and invest tons of energy and resources into getting it off the ground.

But over time, that "I can do this" voice in your head gets harder and harder to hear. Self doubt starts to set in and the fear of failure is whispering in your ear. You start to wonder if you were crazy to think you could do such a thing.

I'm going to be brutally honest here. This is the place that most people give up. They trade in their ambitions for something safer. Or they slowly, over time, gradually stop putting in the effort and the new venture quietly goes away. I'm not saying it's not okay to decide something is no longer a good fit and move on. Actually, that is quite healthy.

But if you find yourself covered with self doubt and considering giving up, dream with me for just a bit. Let's spend some time reflecting. Maybe you are doing exactly what you should be doing and are on the cusp of the tipping point. Amazing things could very well be right around the corner.

If you find yourself questioning whether or not you should quit, here are a few things to consider before you throw in the towel.

REMEMBER WHY YOU STARTED

In this moment, all you can see are the things that aren't working out or the bills that need to be paid. But think back. Think back all the way to the beginning. Why did you want to start this crazy adventure? Did you dream of paying off debt and being able to stay home with your kiddos for the long term? Were you in a job that you hated? Did you have a huge dream of serving your customers in a way that pretty much changed their world?

If those reasons still apply, if they still excite you, then quitting right now might not be what you are supposed to do.

YOU AREN'T ALONE

I can promise you that every single small business owner has felt the same way at one point or another in their business. It just comes with the territory. These feelings of self doubt aren't just reserved for the weak of heart or small minded. Nope. Every single one of us deals with a lack of self confidence within the process. Every single wildly talented person you know that is rocking it out in their small business has been through this. They've just been courageous enough to keep going.

FEAR IS A LIAR

Fear paints a picture in your mind that isn't real. It shows you all the negatives and keeps the positives hidden away in a closet somewhere buried deep in your mind. If fear is the only thing motivating you right now, I am going to strongly recommend you work on your negative self talk. Those negative lies will do a number on your self confidence if you don't get a handle on it pronto. 

My greatest fear for small business owners is that they will give up because they were afraid of failing. The regret that will come later from giving up because you let fear lie and deceive you is something I desperately want you to avoid.

Related Article: Make Friends With Failure

Now that you know this dream is something you need to keep pushing for, let's get down to the nitty gritty of what to do when you do feel like you might just give up on this dream of yours. 

When you feel so overwhelmed and are on the cusp of throwing in the towel do these three things in this order...

#1 BRAIN DUMP

In this moment, you are so overwhelmed and your mind is spinning. You can't think clearly and don't know what to do first. You are highly considering plopping down on the couch and binge watching Parenthood on Netflix until 3am and hiding from all of this mess. 

Yep! I have so been there. 

Right now I want you to take out a clean sheet of paper and just start dumping out everything you can think of that has you overwhelmed. That massive list of todos that have you wanting to roll up into a fetal position? Those things go on the list.

Write it all down. Write until you are empty of thoughts. You should almost feel a little numb at this point. 

You are going to feel so much relief just by getting all your jumbled thoughts out of your head. 

Don't skip this step. It is crucial in this process. 

Related Article: How to Brain Dump Tasks to Increase Your Productivity 

#2 LOOK DEEP INTO YOUR HEART

We are getting real now. I want you to dig deep and ask yourself these hard questions. 

"What is my greatest fear? What is the one or two fears that are keeping me up at night?"

Dig deep into this. Be honest and real with yourself. 

I was working with a coaching client recently and we were going through this process together. She is launching a new non-profit in our community and she is dealing with some of the self doubt issues that I have been discussing in this post. 

When she dug deep down and got really honest with herself, she realized that her greatest fear is that she won't have students come into the program next semester and that she won't have the funding to run the program. 

Yep! Those are some pretty big issues to deal with and when you are afraid of issues like those you can totally want to throw in the towel. 

But being honest with herself helped her to move on to step #3 and make some educated decisions.

Want a copy of these three steps that you print off and have at your disposal to help you put these steps into practice anytime you feel overwhelmed and want to give up? Click the button below to get the cheat sheet instantly. 

#3 SET PRIORITIES

Now that you have your mind cleared and all your challenges, tasks and worries on paper from your brain dump and have gotten down deep into what you are most afraid of, it is time to decide what you should tackle now and what can wait.

Circle all the things on your list that when completed will get you closer to accomplishing the things that are your deepest fears. What tasks and problems if solved would get you closer to your overall goals and start to diffuse the self doubt that you are currently feeling?

Those are the very things that should happen first, that you should be focusing on tackling and problem solving now. 

Everything else needs to wait until a later time. It is key to only focus on the things that will relieve the fear that is taking a permanent residence inside your brain. These are most likely the issues that when resolved will move you towards your goals.


The next time you are contemplating giving up, follow through with these three simple steps to tackle the overwhelm so you can get back on track chasing that adventure. 

Don't forget, you can grab a copy of the cheat sheet I made for you so you can have these steps at your disposal when you start to feel the overwhelm and panic set in. These simple steps will make all the difference if you make them a habit in your problem solving. Click the button below to download your cheat sheet now (it's FREE).


As always, if you have a question please leave me a comment! If you have a strategy that works for you to overcome the feelings of throwing in the towel when you get overwhelmed in your business, please share it with me. I would love to hear. 


Rebecca circle headshot.png

AUTHOR: REBECCA RENFROW

Rebecca Renfrow helps women business owners push forward and reach their goals so they can grow a thriving business that they love and live their life on purpose. She is also the co-owner of Socially Tailored Marketing, a freelance firm that specializes in helping entrepreneurs who want to build their brand and influence in the market place but feel overwhelmed trying to keep up with the ever changing rules of social media and the time it takes to learn the many facets of online marketing. She is passionate about helping women entrepreneurs live their life on purpose because otherwise, what's the point?!


Are You Playing It Safe Or Doing It Scared?

Well are you? 

Playing it safe I mean.

The hardest part about being a business owner isn't developing your product, reaching your ideal customers, or even dealing with what your crazy aunt Ethel thinks of your new business dream. 

The hardest part about starting and running a business is the same issue that artists, musicians, writers, law students and medical interns all face. 

The hardest part is taking the scary steps towards doing something so great that it will alter your life. It will grow you, stretch you, and change you.

Growing a business is scary. But the rewards are worth it. 

I have been an entrepreneur for almost seven years and during that time I have coached and mentored many business owners. I see the same thing over and over again with hundreds of women. 

Starting their business was easy and safe, until it wasn't. There are hundreds of people who "start" a business each and every day. By start I mean, have an idea, buy a domain name, change their Facebook status and call themselves a business owner. 

These are the would-be business owners that never make it past the "start" phase. That is the extent of their commitment and dedication to growing a solid business. When it gets the least bit scary, they go and hide in a corner. They might begin the process of building a team, developing their product or any wide number of activities that sound like they are building their business. But they won't do the hard things, the scary things that push them way outside their comfort zone. 

They are playing it safe.

And they won't gain the reward. They just won't. Because great things always happen outside our comfort zone. The only way to grow a solid, thriving business that completely transforms your life is to...

Do. It. Scared.

If I’m not a little bit nauseous when I’m done, I probably didn’t show up like I should’ve showed up.
— Brene Brown

Here are six ways I think you can show up and do it scared!

#1 CHANGE IT UP

When you are feeling scared or nervous about something new you need to learn or do in your business, change it up. Instead of thinking of yourself as nervous or scared, think of yourself as excited. 

Change "I'm nervous about speaking in front of this group of 50 entrepreneurs." to "I am excited about the opportunity to speak in front of 50 entrepreneurs!" 

You will be telling your brain that you are excited and then you will begin to feel excited. You will see the speaking engagement as an opportunity to grow and share about your business. 

#2 KNOW YOUR WHY

Your why is based on your core values, the things that mean the most to you. The talents and strengths that ooze out of you and bring you the most joy reside inside your core values, your WHY. 

I believe that all people come into this world with a distinct desire to be of value, to do something of importance and to serve others well. Your why is living inside that place. 

Once you learn to always start with your why, you will inspire those around you. You will have the drive to push through and solve any problems that come up in your business. You will maintain the energy and excitement to show up daily and get things done.

Related Post: Identify This One Thing And Never Feel Stuck In Your Business Again

#3 DON'T WAIT TO FEEL READY

Are you are waiting for the fear to subside and feel ready to take the next huge step in your business or do that thing that seems crazy hard? I hate to break it to you, but you will be waiting for a while. It just won't happen. 

Action breeds confidence. So as you are waiting to feel ready and confident you are actually moving backwards. The longer you wait to act, the harder it will be. 

Get moving. Take action. Confidence will come.

#4 FIND A BUDDY

Sometimes going it alone makes it so much harder.

Find yourself a partner in crime that will be there with you each step of the way in your business. They don't have to be a part of your business. Just someone to hold you accountable and nudge you in the right direction. An accountability partner is a great way to face that fear.

#5 JUST JUMP

Let's be honest. The scariest part of just about anything is the unknown. Most of the time once we get going and just do it already, we feel 100% better. Most of the time we were scared for no reason at all.

The next time you find yourself standing on the edge, looking over, and almost talking yourself out of it, just jump.

Go for it. You will almost surely feel better immediately.

#6 TAKE IT ONE DAY AT A TIME

You can kill your business with the "what ifs". 

A lot of what we worry about or are scared of is so far out into the future that it shouldn't even matter.

Focus on what is in front of you. 

Of course, the vision of your business is important to the success of your business. You definitely need to know where you are going so you can get there. But worrying about what is so far down the pike that it probably won't even be an issue when it arrives is such a waste of energy and time.

Not to mention, self sabotaging. 


The next time you feel yourself playing it safe, try out one or two of these tips. Do it scared and watch your business take you and your life to the next level! No one ever goes anywhere fun "playing it safe."